The previous logo for A Touch of Japan was outdated and lacked the sophistication needed to represent the brand's exclusive, high-quality tours. It didn't resonate with the elegance or cultural depth that the company offers, leaving the visual identity feeling disconnected from the brand's mission.
To address this, I designed a new logo inspired by the Torii gate, a symbol of entry into Japan’s rich cultural landscape. This modern, elegant design aligns with the brand's boutique nature, emphasizing the unique, immersive experiences offered to small groups. The updated logo not only enhances the brand's visual appeal but also effectively communicates the refined and authentic experiences that A Touch of Japan provides.
