MUNDO needed a logo design that effectively represents its diverse range of products and experiences, reflecting the brand's mission to provide a unique and exciting shopping experience.
We created a logotype represents a different cultural world, symbolizing the variety of products available. Design the letters to visually reflect the characteristics and aesthetics of various cultures, forming a unified "world" within the logo. The combination of these letters will create a vibrant and diverse representation of MUNDO's offerings. Use the slogan "Taste the world" to emphasize the global experience and encourage customers to explore products from different countries and regions. Additionally, we created department symbols within the supermarket to enhance the overall brand identity and improve customer navigation.