




black store Decided to take the world of depraved desserts to the extreme. With the opening of a new branch in Tel -aviv, that is the stage where Black Store guys decided to upgrade their visual look from an excellent product, to a leading brand on a national scale, or international. they were looking for a minimalist/ fancy style. here you can see the whole kit I've designed. The new brand identity for Black Store had to encompass the company’s mission to provide their customers with quality fashion pieces. I decided to go for a sleek and modern look, incorporating the colors black, white and gray for a touch of luxury. This delivered a sophisticated look that was still minimalistic and elegant in order to reflect the company’s vision.