Softy- Local ice cream shop
The concept and slogan is Soft Pleasures. The client asked me to create eye-catching and memorable colours on the one hand, but on the other hand not use too much colour and a relatively clean appearance, combined with a healthy and "soft" feeling. In terms of colour, the contrast between "softness" and "pleasure" can be expressed, by combining soft pastel colours with more striking and extroverted colours that convey "pleasure".
